Visual branding and property positioning for high-yield hospitality.
HOSPITALITY AND INVESTMENT ASSETS
In the current hospitality rental market, a property's success is determined in the first three seconds of a search. I design for the guest experience — spaces that feel evocative, intentional, and photo-ready. The kind of space that stops the scroll, converts browsers into bookings, and earns five-star reviews. By focusing on atmospheric ROI with the guest experience at the forefront of design, KEōTA ensures your STR doesn't just look good, but that it performs.
Capital Design is KEōTA's holistic method for aligning a property's visual identity with its highest potential by strategically investing capital to maximize return. It combines design expertise and creative problem-solving to address everything from deferred maintenance to updated elements like lighting, finishes, furniture placement, art, color, and spatial flow, always beginning with what is already working and building from there — creating spaces that invite connection.
Travel is an opportunity to step outside your routine — and the space you stay in should support that shift. Whether a guest is traveling for business or pleasure, a well-designed STR creates a sense of being transported. It shouldn't feel like home; it should feel like permission to be a different version of yourself. Bolder. More adventurous. More at ease.
When a space has a distinct point of view — color choices guests wouldn't make at home, textures they wouldn't risk, art that sparks conversation — it invites small transformations. Discovering something new about the city. Trying something unfamiliar. Returning home with a spark of inspiration. That's the guest experience that drives repeat bookings, glowing reviews, and word-of-mouth referrals.
Whether you're a seasoned investor or a first-time STR host, I take the design burden off your plate. I handle the sourcing, the palette, and the visual storytelling — so you can focus on operations and acquisition.
“Natalie Esquivel is an incredibly talented designer and a true joy to work with. I’ve had the pleasure of working with her for years, both professionally and personally, and she has an exceptional ability to intuitively understand a space and bring out its full potential.
Natalie helped design both my personal home and my mountain rental, and in each case she created spaces that feel timeless, comfortable, and truly reflective of how we live. She has a wonderful way of listening carefully and making everyone feel completely at ease throughout the process. Natalie always has an incredible sense of current, and on-trend, but she’s never overly trend-focused - her work feels timeless and authentic.
I would recommend Natalie to anyone looking for a designer who combines creativity, intuition and professionalism. She is simply outstanding. ”